We're building the marketplace India deserves.
SUP was born out of frustration. We kept using the same old apps to buy and sell second-hand stuff — and kept running into outdated UX, zero trust, and chat experiences from 2010. So we built something better.
Why did we build SUP?
The existing options felt stuck in the past. No real-time chat. No trust signals. Listings with blurry photos and zero context. Spam DMs. Sellers who ghost. Buyers who haggle endlessly then disappear.
The peer-to-peer resale market in India is enormous — hundreds of millions of items change hands every year. Phones, furniture, bikes, clothes, books, electronics. Yet the apps facilitating these transactions looked and felt like they were built a decade ago and never updated.
We believed India's resale economy deserved an app that matched the ambition of the country. Fast, beautiful, trustworthy, and built for how people actually communicate today.
So we built SUP: Sell · Use · Purchase.
Make buying and selling second-hand goods in India safe, fast, and enjoyable.
We believe pre-owned goods should have a second life, and the people trading them deserve a first-class experience. Every design decision, every feature, every line of code is written with that mission in mind.
What we stand for
Four values shape every decision we make at SUP.
Trust
Every interaction on SUP is built on transparency. Verified profiles, honest listings, and a community that holds itself accountable.
Simplicity
Selling something shouldn't require a degree. We obsess over removing friction — from listing to payment to handoff.
Community
SUP is more than an app — it's a neighbourhood marketplace. Real people, real deals, real connections.
Speed
List in under 60 seconds. Chat in real-time. Close the deal the same day. We built SUP for the pace of modern life.
Ready to join the SUP community?
Download the app (coming soon) or get notified the moment we launch publicly. Zero spam, just the launch announcement.